What Is Digital Marketing?
Are you baffled by the many new and confusing terms associated with digital marketing?
What has become of good old-fashioned media such as print, radio, and television?
Unfortunately, the fact is that people have moved away from traditional media to spend more time on the Internet and mobile phones. So, whether you like it or not, it is necessary to know how to market via new media.
Not convinced?
Look around you. How many people do you see using a mobile phone? They're practically everywhere!
People use their phones to play games, watch videos, communicate with friends and connect to the Internet. Smartphones such as the iPhone change the way sales messages are transmitted and can be transmitted.
In the past, people passively accepted advertisements, but today they have evolved to ban them or to interact with them. We really want the latter. And the digital marketing path allows us to do just that by engaging mobile apps or interactive digital content on the web.
Like it or not, the digital revolution has arrived and if you don't want to be banished into oblivion, you have to learn how to sell effectively to the digital generation!
Digital marketing covers a wide range of marketing channels.
The Internet and smartphones are at the heart of digital marketing. The Internet is the universe in which information is disseminated and the smartphone is the means by which the public connects to the Internet.
Therefore, digital marketing - Internet marketing - mobile marketing.
The good news is that it can be much more affordable and cost-effective compared to print marketing, radio, and television.
In print, radio, and television, you cannot target your listener or viewer and you will never know who saw your ad, who responded or who bought it.
In digital marketing, there is a minimum of waste in marketing money and you will always know the outcome of your marketing campaign if you plan ahead. You'll know who saw your ad, who responded to it and who bought your product.
The best part is - you can change it on the fly to maximize your results.
So the next time you plan a marketing campaign, make sure digital marketing is on the list.
As a man who refuses to return to a normal phone after using a smartphone, you won't want to leave digital marketing once you've tried it.
What has become of good old-fashioned media such as print, radio, and television?
Unfortunately, the fact is that people have moved away from traditional media to spend more time on the Internet and mobile phones. So, whether you like it or not, it is necessary to know how to market via new media.
Not convinced?
Look around you. How many people do you see using a mobile phone? They're practically everywhere!
People use their phones to play games, watch videos, communicate with friends and connect to the Internet. Smartphones such as the iPhone change the way sales messages are transmitted and can be transmitted.
In the past, people passively accepted advertisements, but today they have evolved to ban them or to interact with them. We really want the latter. And the digital marketing path allows us to do just that by engaging mobile apps or interactive digital content on the web.
Like it or not, the digital revolution has arrived and if you don't want to be banished into oblivion, you have to learn how to sell effectively to the digital generation!
Digital marketing covers a wide range of marketing channels.
The Internet and smartphones are at the heart of digital marketing. The Internet is the universe in which information is disseminated and the smartphone is the means by which the public connects to the Internet.
Therefore, digital marketing - Internet marketing - mobile marketing.
The good news is that it can be much more affordable and cost-effective compared to print marketing, radio, and television.
In print, radio, and television, you cannot target your listener or viewer and you will never know who saw your ad, who responded or who bought it.
In digital marketing, there is a minimum of waste in marketing money and you will always know the outcome of your marketing campaign if you plan ahead. You'll know who saw your ad, who responded to it and who bought your product.
The best part is - you can change it on the fly to maximize your results.
So the next time you plan a marketing campaign, make sure digital marketing is on the list.
As a man who refuses to return to a normal phone after using a smartphone, you won't want to leave digital marketing once you've tried it.
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